What is the E-commerce Berlin Expo?
The E-Commerce Berlin Expo (EBE) is Germany’s largest B2B event for online retail—a mix of expo & conference with hundreds of exhibitors, multiple stages, and extensive networking. According to the organizers, the 10th edition is expected to attract over 14,000 trade visitors, 340+ exhibitors, and 150+ speakers.
When and where?
The EBE will take place from February 17–18, 2026, from 09:00–18:00 (Day 1) and 09:00–17:00 (Day 2). The move to Messe Berlin (ExpoCenter City) is new – more space, wider aisles, more space for demo zones. Previously, the 2025 edition was still held at STATION Berlin.
Who should visit?
For brands, retailers, marketplace sellers, D2C teams, logistics & tech alike. The expo is explicitly positioned as “Germany’s biggest B2B e-commerce event”—where you meet decision-makers, test solutions live, and fill your to-do list with concrete next steps.
Topics & segments – what to expect
The tour covers the entire value chain: shop and platform tech, payment, marketing/AI, analytics, fulfillment & logistics to CX/service. The exhibitors page and the event app (browse exhibitors, save favorites, schedule meetings) help you navigate the lineup.
Program Highlights
Multiple stages feature keynotes, panels & masterclasses; the agenda is curated through an annual call for speakers (wildcard slots included). This ensures not only “big names” but also fresh cases make it to the stage—showtime is naturally February 17–18.
Tickets & access
Visitor tickets are available via the official website; traditionally: free for retailers & brands, while solution providers/agencies choose regular passes. Details and registration directly with the organizer.
Networking – how to get more out of it
Use networking/VIP zones and schedule your meetings in advance—many vendors publish slot tools or can be booked via the event app. First-timers: arrive early, check the floor plan, set firm “must-see” points, and leave time buffers between stages. (The EBE visitor guide provides additional useful route tips.)
Masterclasses: quickly booked up – register early!
The masterclasses are the most sought-after slots at the Expo: 45–60 minute deep dives with practical cases (SEO/SEA, CRO, Data/AI, Ops & Fulfillment, Marketplaces). Places are limited and often fully booked days before the fair. Check the agenda early, put 2–3 favorites on your watchlist and register as soon as registration opens. Pro tip: Have a backup session ready and plan buffers between hall changes – no-shows are sometimes filled at short notice just before the start, so it’s worth queuing early on site.
Why a trip to Berlin for the E-commerce Expo is worthwhile
The EBE falls ideally in February – exactly when many teams are sharpening their annual roadmap. A visit is the fastest way to test new tools & technologies live, get to know partners and service providers personally and, incidentally, gather inspiration for strategy, campaigns and internationalization. You’ll walk out with a notebook full of concrete next steps – and with a team that is professionally and mentally charged to start the next few months. Bonus: In the evening you’re right in the middle of Berlin – restaurants, bars and neighborhood life instead of the “typical trade fair nowhere”.
Looking for accommodation? little BIG hotels
You don’t have any accommodation for the E-Commerce Expo Berlin 2026 yet? The little BIG hotels have just the thing for you. Our five hotels in Berlin not only offer comfortable rooms and modern furnishings, but also a great location. We also offer you a discounted stay. With the discount code LBH_ECom you save 5% for overnight stays from 16.02.2026 to 19.02.2026. By the way, group bookings are possible with us from 5 rooms. The exhibition center is located in the west of Berlin, optimally connected via S-Bahn (Messe Süd/Westkreuz), U2 (Kaiserdamm or Theodor-Heuss-Platz) and bus lines. By taxi/Uber you can reach almost all of our hotels in 20 to 30 minutes.
Conclusion
Two compact days that are equally worthwhile for retailers and tech teams – with the 10th edition at Messe Berlin, the E-commerce Berlin Expo 2026 is likely to be the strongest edition to date. Block dates, define goals, bag meetings – then it will be a maximally productive Berlin trip.
