The E-Commerce Berlin Expo (EBE) is Germany’s largest B2B event for online retail\u2014a mix of expo & conference with hundreds of exhibitors, multiple stages, and extensive networking. According to the organizers, the 10th edition is expected to attract over 14,000 trade visitors, 340+ exhibitors, and 150+ speakers. <\/span><\/span><\/p>\n The EBE will take place from February 17\u201318, 2026, from 09:00\u201318:00 (Day 1) and 09:00\u201317:00 (Day 2). The move to Messe Berlin (ExpoCenter City) is new \u2013 more space, wider aisles, more space for demo zones. Previously, the 2025 edition was still held at STATION Berlin. <\/span><\/span><\/p>\n For brands, retailers, marketplace sellers, D2C teams, logistics & tech alike. The expo is explicitly positioned as “Germany’s biggest B2B e-commerce event”\u2014where you meet decision-makers, test solutions live, and fill your to-do list with concrete next steps. <\/span><\/span><\/p>\n The tour covers the entire value chain: shop and platform tech, payment, marketing\/AI, analytics, fulfillment & logistics to CX\/service. The exhibitors page and the event app (browse exhibitors, save favorites, schedule meetings) help you navigate the lineup. <\/span><\/span><\/p>\n Multiple stages feature keynotes, panels & masterclasses; the agenda is curated through an annual call for speakers (wildcard slots included). This ensures not only “big names” but also fresh cases make it to the stage\u2014showtime is naturally February 17\u201318. <\/span><\/span><\/p>\n Visitor tickets are available via the official website<\/a><\/strong>; traditionally: free for retailers & brands, while solution providers\/agencies choose regular passes. Details and registration directly with the organizer. <\/span><\/span><\/p>\n Use networking\/VIP zones and schedule your meetings in advance\u2014many vendors publish slot tools or can be booked via the event app. First-timers: arrive early, check the floor plan, set firm “must-see” points, and leave time buffers between stages. (The EBE visitor guide provides additional useful route tips.) <\/span><\/span><\/p>\n The masterclasses are the most sought-after slots at the Expo: 45\u201360 minute deep dives with practical cases (SEO\/SEA, CRO, Data\/AI, Ops & Fulfillment, Marketplaces). Places are limited and often fully booked days before the fair. Check the agenda early, put 2\u20133 favorites on your watchlist and register as soon as registration opens. Pro tip: Have a backup session ready and plan buffers between hall changes \u2013 no-shows are sometimes filled at short notice just before the start, so it’s worth queuing early on site. <\/p>\n The EBE falls ideally in February \u2013 exactly when many teams are sharpening their annual roadmap. A visit is the fastest way to test new tools & technologies live, get to know partners and service providers personally and, incidentally, gather inspiration for strategy, campaigns and internationalization. You’ll walk out with a notebook full of concrete next steps \u2013 and with a team that is professionally and mentally charged to start the next few months. Bonus: In the evening you’re right in the middle of Berlin \u2013 restaurants, bars and neighborhood life instead of the “typical trade fair nowhere”. <\/p>\n You don’t have any accommodation for the E-Commerce Expo Berlin 2026 yet?<\/strong> The little BIG hotels<\/a><\/strong> have just the thing for you. Our five hotels in Berlin<\/a><\/strong> not only offer comfortable rooms and modern furnishings, but also a great location. We also offer you a discounted stay. With the discount code LBH_ECom<\/strong> you save 5% for overnight stays from 16.02.2026 to 19.02.2026.<\/strong> By the way, group bookings<\/a><\/strong> are possible with us from 5 rooms. The exhibition center is located in the west of Berlin, optimally connected via S-Bahn (Messe S\u00fcd\/Westkreuz), U2 (Kaiserdamm or Theodor-Heuss-Platz) and bus lines. By taxi\/Uber you can reach almost all of our hotels in 20 to 30 minutes. <\/p>\n Two compact days that are equally worthwhile for retailers and tech teams \u2013 with the 10th edition at Messe Berlin<\/strong>, the E-commerce Berlin Expo 2026<\/strong> is likely to be the strongest edition to date. Block dates, define goals, bag meetings \u2013 then it will be a maximally productive Berlin trip. <\/p>\n","protected":false},"featured_media":6385,"template":"","event-kategorien":[166],"veranstaltung":[164],"class_list":["post-15293","events","type-events","status-publish","has-post-thumbnail","hentry","event-kategorien-messe","veranstaltung-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/15293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":3,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/15293\/revisions"}],"predecessor-version":[{"id":15845,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/15293\/revisions\/15845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/media\/6385"}],"wp:attachment":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/media?parent=15293"}],"wp:term":[{"taxonomy":"event-kategorien","embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/event-kategorien?post=15293"},{"taxonomy":"veranstaltung","embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/veranstaltung?post=15293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}When and where?<\/h2>\n
Who should visit?<\/h2>\n
Topics & segments \u2013 what to expect<\/h2>\n
Program Highlights<\/h2>\n
Tickets & access<\/h2>\n
Networking \u2013 how to get more out of it<\/h2>\n
Masterclasses: quickly booked up \u2013 register early!<\/h2>\n
Why a trip to Berlin for the E-commerce Expo is worthwhile<\/h2>\n
Looking for accommodation? little BIG hotels<\/h2>\n
Conclusion<\/h2>\n