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When and where will ITB 2026 take place?<\/a><\/p>\n<\/li>\n
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What are the main topics?<\/a><\/p>\n<\/li>\n
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How is the trade fair structured?<\/a><\/p>\n<\/li>\n
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Who is ITB for?<\/a><\/p>\n<\/li>\n
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What makes the 2026 edition special?<\/a><\/p>\n<\/li>\n
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How do I get tickets \u2013 and when do they go on sale?<\/a><\/p>\n<\/li>\n
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How do I best plan my trade fair visit?<\/a><\/p>\n<\/li>\n
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Where can I stay?<\/a><\/p>\n<\/li>\n
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Conclusion<\/a><\/p>\n<\/li>\n<\/ul>\n
When and where will ITB 2026 take place?<\/h2>\n
The dates are set: Tuesday to Thursday, March 3\u20135, 2026<\/strong>, daily from 10:00 AM to 6:00 PM<\/strong>, at the exhibition grounds Berlin ExpoCenter City, Messedamm 22<\/strong> \u2013 right next to the Funkturm. The ITB thus remains a compact three-day format in early March, ideal for annual planning, product launches, and international delegations. <\/span><\/span><\/p>\n
What are the main topics?<\/h2>\n
The main themes remain: Sustainable & Regenerative Tourism, AI & Automation along the entire Guest Journey, Payments & Distribution, Experiential Luxury, and Workforce & Education. Additionally, the focus on diversity is growing \u2013 from LGBTQ+ Travel and accessible travel to responsible adventure tourism. In the sessions, industry leaders, startups, and destinations discuss concrete playbooks instead of mere visions \u2013 which is precisely what has made the ITB Convention a must-attend event for years. <\/p>\n
How is the trade fair structured?<\/h2>\n
In addition to the geographical segmentation by destinations, ITB presents market-relevant segments under one roof: from Adventure & Responsibility to LGBTQ+ Travel, Luxury, Medical & Health, MICE, and Travel Technology. Those looking for innovations will find them in the Tech Halls; those curating cultural and nature trips will find what they need in the themed areas. Additionally, the ITB Berlin Convention<\/strong> provides the content program \u2013 admission is already included in the Trade Visitor Ticket. <\/p>\n
![\"ITB](\"https:\/\/littlebighotels.com\/wp-content\/uploads\/ITB_Berlin_2026_2-300x151.png\" "\\"\\"")
<\/p>\nWho is ITB for?<\/h2>\n
ITB is consistently B2B: decision-makers from tourism, sales, marketing, product development, travel tech, and media work here in a concentrated manner over three days. Whether you want to address new markets as a destination, meet distribution partners as a hotel group, showcase solutions as an OTA or SaaS provider, or plan your portfolio as a buyer \u2013 the density of appointments and opportunities is unique. For content creators, press teams, and analysts, the convention also offers reliable insights and ready-to-publish case studies. <\/span><\/span><\/p>\n
What makes the 2026 edition special?<\/h2>\n
For its 60th anniversary, ITB is focusing on the industry’s development \u2013 from its beginnings as a tourism exchange to today’s global platform. Special anniversary formats, curated highlights on the grounds, and a “Future meets past” campaign are expected. Combining expo, convention, and birthday elements, 2026 will be a stage for strategies around sustainability, digitalization, skilled workers, and new target groups. <\/span><\/span><\/p>\n
How do I get tickets \u2013 and when do they go on sale?<\/h2>\n
Trade visitor tickets are available via the ITB Ticket Shop<\/a>; convention participation is already included. According to ITB, sales usually start in December<\/strong> before the fair. Tickets are sold exclusively online in advance \u2013 there are no box offices on site! Tip: Register early, as some side events and sessions are limited, and meeting slots are quickly booked. <\/span><\/span><\/p>\n
How do I best plan my trade fair visit?<\/h2>\n
Set clear goals \u2013 leads, appointments, sessions \u2013 and build your hall plan around them. The grounds are large but logically laid out; several entrances (including North, South, CityCube) facilitate access to target halls. You should plan realistically for travel times, especially between tech halls, CityCube formats, and destinations. Those who want to experience the full package combine expo appointments during the day with convention sessions in the morning or late afternoon. <\/span><\/span><\/p>\n
Where can I stay?<\/h2>\n
If you are still looking for accommodation for ITB Berlin<\/strong>, we at little BIG hotels<\/a> have just what you need. Our five hotels in Berlin<\/a> offer not only comfortable rooms and modern furnishings but also a great location. And we also offer you a discounted stay. With the discount code LBH_ITB26, you save 5% for overnight stays from March 2, 2026, to March 6, 2026.<\/strong> Group bookings are possible with us for 5 rooms or more<\/a>. The exhibition center is located in the west of Berlin, optimally connected by S-Bahn (Messe S\u00fcd\/Westkreuz), U2 (Kaiserdamm or Theodor-Heuss-Platz) and bus lines. By taxi\/Uber you can reach the venue from almost all of our hotels in 20 to 30 minutes.<\/p>\n
Conclusion<\/h2>\n
ITB Berlin 2026 will bring together the global travel industry for three days \u2013 with anniversary flair, a high density of decision-makers, and a convention program that connects practice and future. Anyone who wants to make an international breakthrough in 2026 should firmly plan for Berlin, block March 3\u20135 in their calendar, and secure tickets and appointments early. After that, the roadmap for the travel year is clear \u2013 and the network is significantly larger. <\/span><\/span><\/p>\n","protected":false},"featured_media":16262,"template":"","event-kategorien":[166],"veranstaltung":[164],"class_list":["post-14676","events","type-events","status-publish","has-post-thumbnail","hentry","event-kategorien-messe","veranstaltung-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/14676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":3,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/14676\/revisions"}],"predecessor-version":[{"id":15876,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/events\/14676\/revisions\/15876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/media\/16262"}],"wp:attachment":[{"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/media?parent=14676"}],"wp:term":[{"taxonomy":"event-kategorien","embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/event-kategorien?post=14676"},{"taxonomy":"veranstaltung","embeddable":true,"href":"https:\/\/littlebighotels.com\/en\/wp-json\/wp\/v2\/veranstaltung?post=14676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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